Managing innovation 5th edition pdf download
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Part I Foundations of Managing Innovation 1 Chapter 1 What Is Innovation - And Why Does It Matter? 3 What Is Innovation? 3 Why Does Innovation Matter? 9 To Whom? 10 Innovation Isn't Easy! 10 Can We Manage Innovation? 12 The Case for Strategie Innovation Management 13 Summary 16 Further Resources 16 References 17 Chapter 2 Innovation Strategy 21
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